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Best Practices for Adding Fuel Lanes

Best Practices for Adding Fuel Lanes

We frequently getting asked for advice on adding fuel lanes. Adding fuel lanes can help operators accommodate more traffic and draw in customers, but there are several key factors operators should consider when expanding their fuel offerings.  More

Make the Most of Your Truckstop's Billboards [Infographic]

Make the Most of Your Truckstop's Billboards [Infographic]

Signage is an effective marketing tool truckstops and travel plazas have at their fingertips, and there are several ways operators can maximize their messaging. More

Hear from Travel Plaza Profit Drivers Fans

Hear from Travel Plaza Profit Drivers Fans

"Darren shared wonderful insights with us when he visited. He sees the whole industry, so for somebody of that caliber to come in and tell you what you’re doing right and where you can improve is invaluable. I can’t get out to research 100 different facilities, but he does and can come in and share that expertise with us." More

The 411 on ATMs at Travel Centers: Why You Need One and How Much Money it Will Generate for Your Business

The 411 on ATMs at Travel Centers: Why You Need One and How Much Money it Will Generate for Your Business

Getting a good return on investment is critical, and operators often ask me what will generate the best ROI for a location. As you look to answer this question, there are several things that come to mind. Is it a hot or cold food case or a carbonated soft drink dispenser? Is it video poker, which might be a great option but it isn’t available to everyone?  More

18 Ideas to Consider When Building or Remodeling a Location

During my travels I have gathered several ideas that could benefit truckstop and travel plaza operators who are looking to build or remodel a location. Take a look. More

Nine Actionable Ideas from the International Study Tour

Nine Actionable Ideas from the International Study Tour

Study tours are an amazing way to gather inspiration, and I am certain that any time you attend a study tour, you come away with new great ideas. Some of those ides are simple to execute, but some may be out of reach or have to be built long-term planning category due to financial constraints. More

Six Facts Truckstops Need to Know About Gen Z

Generation Z, the group coming up right behind Millennials, will overtake Gen Y as the country's largest cohort by 2034, ultimately peaking at 78 million. Members of Gen Z—those born between 1997 and 2012—have different shopping habits than the generations before them, and retailers can't afford to ignore this critical group of shoppers. Here are six facts about Gen Z that can help retailers connect with this powerful customer base.  More

Answers to Truckstop Operators’ FAQs on Parking Members Only Join or Login

Here are answers to some of the frequently asked questions I get on parking. More

Combine Categories to Maximize Promotional Pricing Results at Your Truckstop

Truckstop and travel plaza operators are familiar with promotional pricing. Walk into any location, and you will see two-for-one or buy-one-get-one deals (BOGOs). It is often vendors that are pushing these, but are they useful? Here are my thoughts and some examples of how operators can execute promotional pricing as well as how I had my team of merchants carry this out. More

Nine Great Ideas to Grow Sales and Improve the Customer Experience at Your Truckstop

As a travel center operator, you must always be asking yourself how can you better serve your customers. Here are nine great ideas to implement to make sure you are growing sales and giving customers what they want. More