Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Learn about NATSO's Profitable Retail Review program here.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

  • Love's Travel Stops and Country Stores,
  • HESS Corporation, 
  • Petro Stopping Centers, and
  • TSC Global/Barjan LLC.
  • Connect with Darren

MOST RECENT ARTICLES BY Darren

Best Practices for Adding Fuel Lanes

Best Practices for Adding Fuel Lanes

We frequently getting asked for advice on adding fuel lanes. Adding fuel lanes can help operators accommodate more traffic and draw in customers, but there are several key factors operators should consider when expanding their fuel offerings. More

18 Ideas to Consider When Building or Remodeling a Location

During my travels I have gathered several ideas that could benefit truckstop and travel plaza operators who are looking to build or remodel a location. Take a look. More

Nine Actionable Ideas from the International Study Tour

Nine Actionable Ideas from the International Study Tour

Study tours are an amazing way to gather inspiration, and I am certain that any time you attend a study tour, you come away with new great ideas. Some of those ides are simple to execute, but some may be out of reach or have to be built long-term planning category due to financial constraints. More