The truckstop and travel plaza industry is facing competition from a number of fronts. Last year in Stop Watch magazine, we covered some of those sources, including grocery stores and restaurants installing gas pumps and home improvement stores adding food offerings.
These and other forms of competition are becoming much more formidable as our customers continue to be starved for time and as vehicles improve their miles per gallon. Not only are drivers stopping less, now more than ever they are looking for the closest, most convenient one-stop shop. Retailers are responding by offering them more opportunities to stop, shop and fuel, which may mean less opportunities in our locations. More